In July 2008, VirtualTourist was acquired by TripAdvisor. From then until 2013 (when I decided to take a “sabbatical”, have a kid, climb some mountains, and do some more traveling) I was a General Manager at TripAdvisor running VirtualTourist and briefly, Holiday Watchdog. During my time there, I had the privilege of working for Steve Kaufer who is one of the smartest most demanding people I’ve ever been involved with. It was great and challenging to push so hard for success and to learn first hand from one of the internet’s most successful entrepreneurs. It was also a pleasure being part of the TripAdvisor Media Group (TAMG) because for much of the history of VirtualTourist we were on our own. Joining forces with TAMG, we suddenly had access to hundreds and then thousands of smart people who were working on many of the same problems we were tackling. I can say without hesitation that it’s one of the sharpest, best run organizations I’ve seen and I am glad to have taken part in it.
During my time at VirtualTourist, we were named “A Site That Changed Our World”, by one of the UK’s most respected papers, The Guardian. We were featured in Time, Newsweek, The Times of London, Travel and Leisure, to name just a few sources and won many industry awards including Magellan’s Gold Medal and the W3 awards. In 2013, we were nominated for PR Week Global Campaign of the Year.
The website of Giampiero Ambrosi